Writing about the experience in a blog post titled 'The Dirty Business of Influencer Marketing', Gikas urged influencers to turn this perception of the industry around, and go back to basics: creating meaningful, beautiful content.
Though Giakas had earned those followers through the value of her content - her viral Instagram story templates have proved to be an overnight sensation - the pushback she received showed her that false engagement was becoming the industry norm, not the exception. Read: How Sunday Chapter's Angela Giakas organically gained 300k+ followers in less than a week This was made obvious recently, when Melbourne influencer Angela Giakas of The Sunday Chapter received widespread backlash after her followers jumped from 25k to 400k+ in the space of a few days. While it may seem like your follower count is everything - and while it may be easy to get discouraged by influencers using underhanded tactics to boost their engagement - those who have been putting in the hard yards to build an authentic, loyal follower base will be immediately attractive to top brands.Īfter last month’s New York Times fake follower expose, the spotlight is shining on false engagement and bot followers brighter than ever before. From putting your best foot forward with a click-optimised blog, to harnessing the power of influencer gifting, here’s how to work with top brands.
It’s not just big-name influencers that secure top brand collaborations: with the right approach and the right audience, even micro-influencers can work with major brands. Subscribe to our industry newsletter for the latest influencer marketing trends, collaboration ideas, and up-and-coming bloggers.
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